App Store Fee Calculator
How to Use This Calculator
- 1
Enter Total App Revenue
Use gross App Store sales before Apple's commission is deducted.
- 2
Enter Number of Transactions and choose App Store Program
Use the transaction count for the same revenue period, then select Standard Program (30%) or Small Business Program (15%).
- 3
Compare payout and fees
Review Apple's Cut, Net Developer Payout, Effective Fee Rate, and average fee and payout per transaction.
Example Calculation
An app earns $10,000 from 100 transactions and is modeled under the Standard Program.
Total App Revenue ($)
10,000
Number of Transactions
100
App Store Program
Standard Program (30%)
Results
Net Developer Payout
$7,000.00
Apple's Cut
$3,000.00
Effective Fee Rate
30.0%
Payout Ratio
70.0%
Payout per Transaction
$70.00
Fee per Transaction
$30.00
Tips
The 15% rate saves $1,500 on $10,000 of revenue
Switch App Store Program to Small Business Program (15%) to compare the modeled payout with the standard rate. Check Apple's eligibility rules before treating the lower rate as available.
Changing transaction count changes averages, not total commission
Keep Total App Revenue at $10,000 and change Number of Transactions from 100 to 200. The modeled total fee remains $3,000 under the Standard Program, while the average fee per transaction falls from $30 to $15.
Model different revenue levels before planning a payout
Change Total App Revenue to $20,000 and compare both programs. The calculator applies the selected percentage to all entered revenue.
What this calculator estimates
This calculator estimates Apple's commission and a developer's remaining payout by applying a selected fee rate to gross App Store revenue. It also divides revenue, commission, and payout by transaction count to show average amounts per transaction; it does not model taxes, refunds, or other app costs.
How the calculation works
Apple fee = Total App Revenue × Fee rate
Net developer payout = Total App Revenue − Apple fee
Payout ratio = Net developer payout / Total App Revenue × 100
Average fee per transaction = Apple fee / Number of Transactions
Average payout per transaction = Net developer payout / Number of Transactions
For the example, the Standard Program fee is $10,000 × 0.30 = $3,000. The remaining payout is $10,000 − $3,000 = $7,000. Across 100 transactions, the average revenue is $100, the average fee is $3,000 / 100 = $30, and the average payout is $7,000 / 100 = $70.
The fee rate is the only factor that changes the total commission for a fixed revenue amount in this model. Transaction count changes the averages, not the total fee or payout.
How the program rate changes the payout
| Gross revenue | Program rate | Modeled fee | Net payout |
|---|---|---|---|
| $10,000 | 30% Standard | $3,000 | $7,000 |
| $10,000 | 15% Small Business | $1,500 | $8,500 |
| $20,000 | 15% Small Business | $3,000 | $17,000 |
The 15% scenario saves $1,500 on $10,000 in revenue compared with the 30% scenario, but it should only be used if the app qualifies under Apple's current rules. The calculator applies one rate to all entered revenue and does not check eligibility or account-specific terms. Use the Unity Asset Store Fee Calculator or Epic Games Store Revenue Calculator to compare a different digital distribution model.
When to use a different calculator
- You want to compare Apple Music and Spotify artist royalties → Spotify vs Apple Music Earnings Comparison Calculator
- You want to estimate revenue from another app marketplace → Unity Asset Store Fee Calculator
- You want to model an 88/12 game-store revenue split → Epic Games Store Revenue Calculator
- You want to estimate payment processing fees rather than app-store commission → Square Fee Calculator
- You want to compare another payment processor's fees → Cash App Business Fee Calculator
Frequently Asked Questions
What is Apple's App Store commission?
This calculator models a 30% Standard Program rate and a 15% Small Business Program rate. Actual terms depend on the transaction and your eligibility; review Apple's App Store Small Business Program terms before forecasting a real payout.
How do I calculate my App Store payout?
Subtract Apple's modeled commission from gross App Store revenue. 1. Multiply revenue by the selected fee rate. 2. Subtract that fee from revenue. 3. Divide the fee and payout by transaction count for their average per-transaction amounts.
Who qualifies for the 15% Small Business Program rate?
The reduced rate is for developers who meet Apple's program requirements, not every developer with low sales. Apple sets eligibility rules based on proceeds and related developer accounts, so check its current program requirements before choosing the rate.
Does this estimate include refunds, taxes, or other costs?
No, it applies the selected percentage directly to the gross revenue you enter. It does not model refunds, taxes, currency conversion, hosting, marketing, or other business expenses.
Does a higher transaction count reduce Apple's total fee?
No, not when total revenue and the selected percentage stay the same. More transactions reduce the average fee per transaction because the same total commission is divided across more purchases.