App Store Fee Calculator

Enter your app revenue, transaction count, and program tier to calculate Apple's commission, your net payout, and per-transaction earnings.

Created by Luis GonzalezLast updated: June 15, 2026

How to Use This Calculator

1
Enter Revenue Details
Input your total app revenue, number of transactions, and select your App Store program (Standard 30% or Small Business 15%).
2
Review Fee Breakdown
See your Net Developer Payout, Apple's Commission, and Payout per Transaction cards. The Insights panel shows program comparison, annual projection, per-transaction breakdown, and Google Play comparison.

Example Calculation

An independent developer generates $10,000 in gross revenue from 100 transactions on the Apple App Store, operating under the Standard Program.

Total App Revenue ($)

10,000

Number of Transactions

100

App Store Program

Standard Program (30%)

Results

Net Developer Payout

$7,000.00

Apple's Commission

$3,000.00

Payout per Transaction

$70.00

Insights card shows Small Business Program would save $1,500 ($18,000/yr), annual fees of $36,000 at this monthly rate, $30 fee per $100 avg transaction, and Google Play charges identical rates.

Tips

Small Business Program Saves $1,500/Period

On $10,000 revenue, switching from 30% to 15% saves $1,500 per period ($18,000/year at monthly billing). You qualify if annual revenue is under $1M — at $10,000/month ($120,000/year), you're well within the threshold.

Your $30 Fee per Transaction Adds Up

At $100 average revenue per transaction, Apple takes $30 each (standard) or $15 (small business). Over 100 transactions, that's $3,000 vs $1,500. For low-ticket items under $1, the 30% fee can significantly erode margins.

Factor in the $99 Developer Program Fee

Beyond the commission, Apple charges $99/year for the Developer Program. At 30%, you need just $330 in revenue to cover this fee. At $10,000/month revenue, the $99 is negligible (0.08% of annual revenue).

Use History to Compare Scenarios

Each calculation is saved automatically. Click the clock icon to compare different revenue levels, transaction counts, or Standard vs Small Business program results.

The Apple App Store Fee Calculator offers essential transparency for developers navigating the economics of mobile app distribution.

On $10,000 in revenue under the standard 30% rate, Apple takes $3,000 and you keep $7,000.

Switching to the Small Business Program (15%) saves $1,500 per period.

This tool computes Apple's commission, your net payout, and per-transaction costs for both rate tiers.

How App Store Fees Impact Developer Earnings

The calculation of App Store fees is straightforward: a percentage of your total gross revenue is deducted by Apple, with the remainder being your net developer payout.

The specific fee rate depends on whether you qualify for and enroll in the Small Business Program (15%) or operate under the Standard Program (30%).

This fee covers the App Store's infrastructure, payment processing, global distribution, and marketing.

Total Fees = Total App Revenue × Fee Rate
Net Developer Payout = Total App Revenue - Total Fees
Payout per Transaction = Net Developer Payout / Number of Transactions

Total App Revenue is your gross sales, and Fee Rate is either 0.15 (15%) or 0.30 (30%) depending on your program.

💡 For developers utilizing other platforms, our Unity Asset Store Fee Calculator can help you understand the revenue share for game assets.

Projecting App Earnings: A Worked Example

An independent app developer has achieved $10,000 in gross revenue from 100 in-app purchases over a month under Apple's Standard Program (30% commission).

Calculate Apple's Commission: $10,000 × 0.30 = $3,000
Calculate Net Developer Payout: $10,000 - $3,000 = $7,000
Calculate Payout per Transaction: $7,000 / 100 = $70.00

The developer keeps $7,000 (70%) while Apple takes $3,000.

If enrolled in the Small Business Program instead, Apple would take only $1,500 (15%), leaving $8,500 — an extra $1,500 per period.

💡 Freelancers on other platforms also face fees. Our Upwork Freelancer Fee Calculator can help you calculate your net earnings from client projects.

The economics of app distribution platforms are a critical consideration for developers, directly impacting their profitability and sustainability.

Apple's App Store typically charges a 30% commission on app sales and in-app purchases.

The Small Business Program reduces this to 15% for developers earning less than $1 million in annual net revenue, allowing qualifying developers to retain $8,500 on every $10,000 earned instead of $7,000.

Google Play offers a similar tiered structure, also charging 15% on the first $1 million in earnings, demonstrating a consistent industry trend to support smaller creators.

Limitations of a Simple App Store Fee Calculation

While the App Store Fee Calculator provides a clear overview of Apple's commission, it's essential to recognize its limitations.

This calculator does not account for the annual Apple Developer Program fee ($99/year), marketing and user acquisition expenses, server and infrastructure costs, customer support overhead, or applicable taxes.

A developer earning $10,000/month ($120,000/year) pays $36,000 in Apple fees (at 30%) plus these additional costs.

For a holistic financial picture, integrate these expenditures into a detailed business plan or profit-and-loss statement.

Frequently Asked Questions

How much does Apple take from app sales?

Apple takes a 30% commission under the Standard Program or 15% under the Small Business Program (for developers earning under $1M/year). On $10,000 revenue, that's $3,000 (standard) or $1,500 (small business). The fee covers App Store infrastructure, payment processing, global distribution, and marketing.

What is the Apple App Store Small Business Program?

The Small Business Program reduces Apple's commission from 30% to 15% for developers earning up to $1 million in net revenue per calendar year. On $10,000 monthly revenue, that saves $1,500/month ($18,000/year). Eligibility must be renewed annually, and you revert to 30% if you exceed the $1M threshold.

How does the App Store fee compare to Google Play?

Google Play uses the same tier structure: 15% on the first $1M in annual earnings, then 30%. For a developer earning $10,000/month, fees are identical on both platforms — $1,500 (small tier) or $3,000 (standard). Cross-platform developers face the same commission structure on both stores.

Do App Store fees apply to all transactions?

App Store fees apply to paid app purchases and in-app purchases for digital content and services. They generally don't apply to physical goods or services delivered outside the app. Apple's policies on external payment links have evolved through legal challenges, with some apps now allowed to link to external payment options.

What is net developer payout?

Net developer payout is the amount you receive after Apple's commission is deducted from gross revenue. At 30%, you keep 70% ($7,000 on $10,000). At 15%, you keep 85% ($8,500 on $10,000). This doesn't include other costs like the $99/year developer fee, hosting, or marketing.

How do I know if I qualify for the Small Business Program?

You qualify if your total App Store earnings were under $1 million in the previous calendar year. At $10,000/month ($120,000/year), you're well within the threshold. You must enroll through App Store Connect, and eligibility is reassessed annually. If you exceed $1M mid-year, you revert to the 30% rate for the remainder.